Culture Is Your Competitive Advantage

We Know How to Build It

That’s where TRUFORTH® comes in.

You’ve mastered your craft. You’ve built a business from the ground up. But leading a construction company is more than hitting deadlines and managing crews—it’s about aligning people, building trust, and creating a culture that works even when you’re not on site.

MEET THE FOUNDER — THE ORIGIN STORY

I started my career designing and building award-winning custom homes—projects rooted in strong foundations, craftsmanship, and attention to detail.

But over time, I discovered something even more powerful than concrete and steel:

The true foundation of every thriving company is its culture.

After 30+ years in construction, 14 years as a founding pastor, and thousands of hours coaching leaders and teams, one truth became clear:

Healthy leaders build healthy cultures.

And healthy cultures scale.

That insight changed everything.

I moved from building homes to unlocking human potential.

From job sites to boardrooms.

From managing crews to mentoring leaders.

From Blueprints to Breakthroughs

Today, I guide construction and trade business owners to build companies they’re proud of—inside and out.

ITRUFORTH® Exists to Help You Lead with Clarity, Build with Confidence, and Grow What Lasts. Culture isn’t fluff. It’s the framework that holds everything together.

We’re here to help you build a culture that:

  • Attracts and retains top talent

  • Aligns your team with your mission and values

  • Eliminates silos, drama, and disconnection

  • Enables you to grow without chaos or burnout

MISSION STATEMENT

Real-world experience running crews, meeting deadlines, and leading under pressure

Award-winning builder with 30+ years in the field

Former founding pastor with 14+ years of team-building and leadership training

Certified Master Coach & Professional Facilitator

Creator of proprietary frameworks built specifically for construction leaders

Trusted by CEOs, trade professionals, and teams across the U.S.

We don’t just understand your world—we’ve lived it.

That’s why we get results.

WHAT MAKES TRUFORTH® DIFFERENT

The TRUFORTH® Approach

Backed by real-world experience, we’ve developed a proven, practical system to drive results:

The Mastery 12X™ Framework – A 12-pillar blueprint for high-performance culture

The Culture ROI Method™ – Measurable insights to align teams and unlock growth

Coaching + Facilitation – Live, personalized engagements that move people forward

We don’t just talk about culture.

We help you build it—brick by brick.

HOW WE DO IT — THE METHOD

Ready to Lead at a Higher Level?

Let’s build something that lasts—starting with a conversation.

CTA SECTION