Culture Is Your Competitive Advantage
We Know How to Build It
That’s where TRUFORTH® comes in.
You’ve mastered your craft. You’ve built a business from the ground up. But leading a construction company is more than hitting deadlines and managing crews—it’s about aligning people, building trust, and creating a culture that works even when you’re not on site.
MEET THE FOUNDER — THE ORIGIN STORY
I started my career designing and building award-winning custom homes—projects rooted in strong foundations, craftsmanship, and attention to detail.
But over time, I discovered something even more powerful than concrete and steel:
The true foundation of every thriving company is its culture.
After 30+ years in construction, 14 years as a founding pastor, and thousands of hours coaching leaders and teams, one truth became clear:
Healthy leaders build healthy cultures.
And healthy cultures scale.
That insight changed everything.
I moved from building homes to unlocking human potential.
From job sites to boardrooms.
From managing crews to mentoring leaders.
From Blueprints to Breakthroughs
Today, I guide construction and trade business owners to build companies they’re proud of—inside and out.
ITRUFORTH® Exists to Help You Lead with Clarity, Build with Confidence, and Grow What Lasts. Culture isn’t fluff. It’s the framework that holds everything together.
We’re here to help you build a culture that:
Attracts and retains top talent
Aligns your team with your mission and values
Eliminates silos, drama, and disconnection
Enables you to grow without chaos or burnout
MISSION STATEMENT
✔ Real-world experience running crews, meeting deadlines, and leading under pressure
✔ Award-winning builder with 30+ years in the field
✔ Former founding pastor with 14+ years of team-building and leadership training
✔ Certified Master Coach & Professional Facilitator
✔ Creator of proprietary frameworks built specifically for construction leaders
✔ Trusted by CEOs, trade professionals, and teams across the U.S.
We don’t just understand your world—we’ve lived it.
That’s why we get results.
WHAT MAKES TRUFORTH® DIFFERENT
The TRUFORTH® Approach
Backed by real-world experience, we’ve developed a proven, practical system to drive results:
✔ The Mastery 12X™ Framework – A 12-pillar blueprint for high-performance culture
✔ The Culture ROI Method™ – Measurable insights to align teams and unlock growth
✔ Coaching + Facilitation – Live, personalized engagements that move people forward
We don’t just talk about culture.
We help you build it—brick by brick.
HOW WE DO IT — THE METHOD
Ready to Lead at a Higher Level?
Let’s build something that lasts—starting with a conversation.