WHAT’S TOLERATED BECOMES CULTURE

Helping Construction and Trade Companies Build Strong Cultures, Healthy Teams and Thriving Businesses

Lead with Clarity.          Align your team.            Grow with Confidence.

CULTURE ISN’T BORN, IT’S BUILT.

The Real Problem Isn’t the Work — It’s the Culture.

  1. Projects run behind.

  2. Turnover is high.

  3. Morale is low.

  4. Everyone’s watching the clock.

  5. And the pressure? Always on you.

  6. You don’t just need better people—

  7. You need a better way to lead them.

“Toxic culture is 10× more likely to cause turnover than low compensation.”

— MIT Sloan Management

Review / Arbinger Institute

Remember:

The problem isn’t just burnout —it’s what it’s costing you.

OUR SOLUTION

We Equip Construction Leaders to BUILD WHAT TRULY LASTS

You’re not alone—I’ve worn the boots, managed the crews, and carried the weight of leadership firsthand.

That’s why I created the Mastery 12X™ Framework and Culture ROI Method™ —tools to help you lead stronger, scale faster, and build with purpose.

Why Construction Leaders Trust TRUFORTH®:

  • 30+ Years in Construction

  • Award-Winning Custom Builder

  • Certified Master Coach & Facilitator

  • Creator of the Mastery 12X™ Framework

  • Trusted by Builders, CEOs, and Trade Owners

OUR PLAN: FROM CHAOS TO CLARITY

1. Start the Conversation

We’ll assess your culture, leadership gaps, and growth challenges.

2. Align Your Team

Facilitated workshops and executive coaching bring your vision to life.

3. Build What Lasts

Lead with clarity. Grow with confidence. Build a culture that outlasts the jobsite.

HOW WE HELP

Ways We Help Construction Companies Thrive

Executive Coaching

1:1 coaching for owners and senior leaders to align vision, values, and growth.

Culture Consulting

Company-wide audits, diagnostics, and roadmaps for sustainable culture change.

Team Workshops

Live workshops that strengthen trust, clarity, and accountability across your crew or company.

Keynote Speaking

Inspire your audience with bold, construction-relevant insights on culture, leadership, and growth.

Meet Ed - The Founder

“Ed helped us get clear on what kind of culture we were building — and the results have been game-changing.”

— Construction CEO, $10M+ Firm

“Our team is aligned, our performance is stronger, and I feel confident leading again.”

— Trade Business Owner, PA

SUCCESS STORIES

THE PAYOFF

Imagine Your Company Like This…

✔ Your team communicates clearly

✔ Accountability doesn’t require

micromanaging

✔ You attract and retain A-players

✔ Growth feels possible again

✔ You’re proud of the culture you’ve built

CALL TO ACTION

Ready to Build a Culture That Lasts?

Let’s Talk. The first conversation is on us.

That’s what happens when you build culture on Purpose.

Testimonials

  • “This is hands down one of the top 3 investments made in Grand Masterpiece Design. In less than 3 months, the foundation of this growing business is more solidified, gaining tremendous momentum forward. From systems/processes, contracts, communication and pricing, to building culture and vision, creating the dream team, and building confidence in the leader I am, this is a must do for your business. I now am walking out the vision God gave me in 2018 and learning to enjoy the process, instead of just wanting to arrive!”
    Amie Howes

  • “Coach Garner’s coaching and training has been invaluable for me as a small business owner who opened a new business in the middle of a pandemic with so much uncertainty. He really helped me change my mindset and helped my team develop to work as a team and to find our WHY in order to focus on what’s important and what’s possible!”

    Ada Rivera

  • “Wow! Wow! Hiring Ed as a business coach has been revolutionary for my business but more importantly for my personal development. In the first 9 months I saw my income more than double and my focus for the life I desired to create has magnified. Ed is very insightful, divinely inspired, and lives the life he encourages others to live. I will forever be indebted to him for the seeds he has both planted and watered in my life. Looking for a quantum leap toward success? Hire Ed!!!”

    Sukie Ramos

  • “The last 6 months with Ed Garner as my business coach has been mind opening. My creativity for business and personal life has been in overdrive and I’m only beginning to see what’s possible. Ed is the biggest encourager that I know. A true honor to work with as my business coach and I’ve already grown 30%!.”

    Austin Ginder

  • “My husband and I have thoroughly enjoyed our course to becoming Certified Life Coaches. Each week, we hunkered down in our room to achieve something greater than we could ever dream. It’s been such an amazing journey of pursing something we both have felt called to, and to watch each other transform as we learned. Not only has this time prepared us to help people but it has helped us both become stronger, more vulnerable, chase our dreams like none other, and pursue Jesus in a new way. It’s been a beautiful journey that we get to step into together. We are so excited for all that God has in store for us in the years to come, and how He will be using us!”

    Cal and Falicia Kolen

  • “Coaching with Ed has been transformational in my business. He has coached me to learn how to interact as I go about my daily life, creating opportunities to build relationships and open conversations. Ed’s knowledge of the marketplace comes from experience. He knows and understands the mindsets and thought patterns as well as the actions steps needed to grow a business. In the 8 months of coaching with Ed I have expanded my business to the point of hiring my first employee. Ed has walked each step of the way with me. If you are looking to grow your business in a sustainable way, Ed is an intentional, empowering person to have by your side in that process.”

    Joanna Martin

  • “Working with Coach Ed has been one of the best decisions I have made. I know that I am totally transforming because of his patient direction, and boundless knowledge, and it is evidenced by the sound principles he has applied in his own life. God is so good! I feel like I am renewed each day because of the truth that I am finally applying in my life. This abundant mindset is the key to unlocking the future desired results. His vast experience combined with a willing, open, and capable attitude will drive anyone to see their purpose and goals more clearly. You will be so blessed by applying an attitude of persistence, service, and excellence in your life and business. In less than four months I have had such a breakthrough in my understanding of myself because of Coach Ed. He is truly gifted and anointed!”

    Shirah Layton-Rickard

  • “Hitting a wall over and over in my direct sales business made me realize that there’s something holding me back from growing in my business. I tried discovering it on my own, however a recommendation from a friend led me to Truforth. Through my coaching calls with Ed, I’ve grown not only in my business but also in my personal life. Working on demolishing that wall and discovering so many things has helped me grow and strengthen my business and team. So grateful for Truforth!”

    Rachel Martin